Halston
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I directed and executed all seasonal photo and video shoots for both e-commerce and editorial campaigns in the NYC showroom and on location. I prepared and planned for all shoots including mood boards, shot lists, locations, casting, HMU and photographers.
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I developed an on-brand playbook of graphics, imagery, and digital branding assets for Halston. I designed e-commerce assets, social media and email graphics, ensuring they all reflected the brand's aesthetic and community.
