Theia

  • I directed and executed all seasonal photo and video shoots for both e-commerce and editorial campaigns in NYC showroom and on location. I prepared and planned for all shoots including mood boards, shot lists, locations, casting, HMU and photographers.

  • I developed an on-brand playbook of graphics, imagery, and digital branding assets for Theia. I designed e-commerce assets, social media and email graphics, ensuring they all reflected the brand's aesthetic and community.